Transform 2023
Showpad’s annual user conference
Showpad’s brand team worked for months to bring Showpad’s annual user conference to life, raising the bar on production and the identity system.
Transform is a event centered around collaboration, networking, and knowledge sharing.
The modular grid
The centerpiece of the brand is what we’ve named the “modular grid”.
The modular grid is comprised of colorful, geometric shapes grounded in the geometric graphic language that is already central to the Showpad brand identity, but with a more current take with fresh color treatments, rounded corners, and gradients. The primary configuration of the grid reveals a “23” to reflect the year of this year’s Transform.
The modular grid creates a flexible brand system that can be scaled up or down.
